3/15/2023 0 Comments New yorker jony ive![]() ![]() The profile also exposes quite a bit about the history of the Apple Watch and some of the design decisions which created the Digital Crown. The goal, Ive said, was to create “the strangely familiar.” Ive flicked through a sketchbook, giving me time to see that, like Leonardo da Vinci, he sometimes uses brown ink. It’s fine, and we all do, and sometimes we do it repeatedly, and we have these seasons of doing it-” “Let’s say we’re talking about something that I’ve done that’s ugly and ill-proportioned-because, believe you me, I can pull some beauties out of the old hat. “We put the product ahead of anything else,” he said. On managing the Apple Design Studio and the importance of brutal intellectual honesty Soon afterward, Apple launched its “Think Different” campaign, and Ive took it as a reminder of the importance of “not being apologetic, not defining a way of being in response to what Dell just did.” During the visit, Ive said, Jobs “became more and more confident, and got really excited about our ability to work together.” That day, according to Ive, they started collaborating on what became the iMac. ![]() Jobs could see that the studio’s work had value, even if Ive could be faulted for not communicating its worth to the company. ![]() Jobs visited the design studio and, as Ive recalled it, said, “F**k, you’ve not been very effective, have you?” This was a partial compliment. On Ive’s first meetings with Jobs in 1997 The New Yorker article reveals some of these three things. For all of his success, Ive’s personality isn’t well known. His products have been sold 1.5 billion times. In The Shape of Things to Come, the New Yorker profiles Sir Jony Ive, the man they call Apple’s greatest product. ![]()
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